Nuts and Bolts of Industrial Marketing
About Alan Isacson
Alan Isacson, is a renowned, global industrial marketing leader, who has helped companies such as BOSCH, EPSON, Mitsubishi, Porex, Saint-Gobain and other enterprises achieve greater success. Isacson heads the Global Manufacturing and Trade Sector for Finn Partners, a major international marketing firm with 20 locations and 750 professionals, worldwide: https://www.finnpartners.com/
Gain ideas and insights on how to discover new opportunities, generate quality leads and win business based on value – making price a secondary discussion. Learn five critical steps that will help you engineer marketing and sales-support initiatives that will deliver a stronger ROI.